As the Founder and Creative Lead of Conquest Creatives, I provide high-level strategic direction for organisations looking to communicate with clarity, purpose, and intent. I have directed and delivered over 50 large-scale projects across the Government, Sustainability, Education, and Non-profit sectors.
My approach is rooted in Strategic Synthesis – working closely with a specialised design team to translate high-level organisational goals into professional, disciplined design solutions that maintain consistency across every touchpoint.
Consultancy Specialisations:
• Brand Architecture & Identity: Developing comprehensive corporate guidelines and visual narratives that align with long-term organisational vision.
• Strategic Communication Design: Producing high-stakes corporate publications, annual reports, and impact booklets for the government and corporate sectors.
• Campaign & Marketing Collateral: Directing the creative execution of multi-channel campaigns, from digital social assets to large-scale event and exhibition collateral.
• High-Stakes Presentation Design: Crafting persuasive pitch decks and internal presentations for stakeholders and corporate leadership.
Commercial Gravity:
• 50+ Projects Delivered across diverse sectors including Manufacturing, Sustainability, Non-profit, and Education.
• End-to-End Creative Direction, managing the full lifecycle from insight to final production.
• Specialised Team Leadership, ensuring the highest standards of creative and strategic discipline.
Creative Strategist & Lead: Melissa Foo
Design Team: Felicia Canesta, Kenneth Morgan, Erika Ananda, Natasha Kwok
